Website Analytics
Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages. Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not. Businesses use web analytics platforms to measure and benchmark site performance and to look at key performance indicators that drive their business, such as purchase conversion rate.
Understand Your Site’s Performance
See the entire journey your visitors are taking through your website.
Watch in real time as visitors navigate through your website. Are they flowing through your site the way you expect? How well are they interacting with your content? Are there issues with your site structure or navigation you don’t know about? Visitor paths gives you the insights you need to quickly detect problems you would otherwise miss with regular analytics.
Traffic and Trends
Results are valid whenever you check
With traditional statistics, peeking at your results any time other than your set sample size increases the chance you’ll find a winner when there isn’t one. With our stats engine, check whenever you want. With a method called sequential testing, you’ll see your statistical significance increase with more time and data—no more waiting.
